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AL'S #1 ITALIAN BEEF FRANCHISE

STREET AND CULINARY CRED.

INTERNATIONALLY RECOGNIZED BRAND.

ON-TREND SIGNATURE ITEM.

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franchise with a street food legend

Al’s #1 Italian Beef is an iconic brand with three distinct advantages: street and culinary cred, national and international media coverage, and an on-trend signature item in the expanding casual/fast casual sector. Catapulted into popular culture by Hulu’s “The Bear,” the Italian Beef sandwich is a recognized item, and Al’s Beef offers a high-volume, small footprint, single-vent opportunity with a simple and proven menu. 

The 85-year-old Al’s Beef brand is well-known for inventing the “national” sandwich of Chicago. Owner Chris Pacelli is widely recognized and engaged with on social media, and the food is Gen Z/Millennial friendly in that it’s all-natural, scratch-made and backed by an authentic family-owned business that captures the lore of 1930s Chicago.

TAP INTO THE POWER OF A
LEGENARY CULINARY BRAND

founded/segment

REVENUE STREAM/
DAY PARTS/FOOTPRINT

THINK BIG

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Founded Chicago’s very
first beef stand in 1938/
slow cooked fast casual food

Dine-in, Delivery, Carry-out, Lunch, Dinner, Snack, Late Night

1,000 — 2,500 SF restaurant

OUR STORY

Al’s #1 Italian Beef is Chicago’s original Italian Beef sandwich. The Founder’s grandfather (Anthony Ferreri) invented the sandwich in 1917 and distributed it at lower-budget (“Peanut”) weddings and by sandwich truck. Today, the recipe remains a well-guarded family secret.

Founder Al Ferreri opened Chicago’s first beef stand in 1938, which remained the only beef stand in Chicago for more than a decade. As you might guess, it was followed by countless imitators – yet still stands as city’s true original. 


Al’s Beef has been recognized and celebrated by hundreds of prestigious food critics and media outlets, is beloved by leading chefs (Anthony Bourdain, Gordon Ramsay, Bobby Flay, Guy Fieri, Buddy “Cake Boss” Valastro), and has been featured on The Today Show, in The New York Times, Bon Appetit, Esquire magazine, Chicago magazine, Food & Wine magazine, and many, many more.

With its simple menu and engaging origin story, Al’s Beef represents a chance for a new generation of fans to experience this legendary all-natural, slow-cooked regional sandwich at compact venues in major metro areas, at drive-through venues in suburban areas, in hotel lobbies, airports, on food trucks, and via third-party and in-house delivery. 

From an execution standpoint, Al’s Beef franchises can utilize a hub-and-spoke commissary/satellite model. And while the cooking process is exacting, it does not require an elevated chef – and a single commissary kitchen at one location can service up to ten micro-footprint restaurants within a specified service area. 

Backed by a legendary brand, an affordable price point for the guest, and a high profit margin for the owner, Al’s #1 Italian Beef is an amazing franchise opportunity. 

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ANTHONY FERRERI: INVENTOR OF ITALIAN BEEF

BECOME AN AL'S #1 ITALIAN BEEF FRANCHISE

STEP 1

Submit an Inquiry Form Today!

STEP 2

Speak with Franchise Development Director

STEP 3

Submit the Franchise Application

STEP 4

Review Application with Franchise Development Director 

STEP 5

Receive & review Franchise Disclosure Document with Franchise Development Director

STEP 6

Schedule Discovery 
Day with Franchisor 

STEP 7

Execute letter of intent 

STEP 8

Become a Franchisee! 

APPLY TO OWN AN AL'S BEEF FRANCHISE

FRANCHISE ADVANTAGE

Legendary Signature Item

There’s nothing more iconic than Al’s Beef in Chicago. It’s an authentic brand in a growing category (Italian Beef, street food), and it appeals to consumers looking for 100% natural products from 100% authentic brands. In fact, everything about Al’s Beef is real, including their amazing history which started at the turn of the 19th century.

Proven Concept with High-Speed 
Fulfillment and a Streamlined 
Hub-and-Spoke Commissary Model

A centralized commissary/restaurant venue can service up to ten locations. Satellite locations require minimal cooking (reheat and flash frying for French fries), simple line assembly for the sandwich, and a limited number of actions needed to serve – making it easy to replicate and implement. The only fill kitchen build-out is at a stand-alone store or commissary location.

High Margins

As Al’s #1 Italian Beef is known as the highest quality multi-location brand in the category, the product can sustain premium pricing. Additionally, easy assembly drastically reduces ticket times and cuts kitchen labor.

Social Media Worthy

The Al’s Beef story is interesting, engaging, and compelling. Chris Pacelli, the brand ambassador, has demonstrated proven high engagement rates.

Brand Consistency

The process is well documented, ingredient partners are proven, and the secret spice mixes are pre-packaged and remain a closely guarded secret. 

Operational experience in the restaurant business is required. Prospective franchisees must meet the minimum requirements below to be considered for an 
Al’s #1 Italian Beef franchise.

  • $500,000K-1.5M net worth*

 

  • $750,000K-1M liquid capital available for investment*

 

  • Ready to begin development within the next 6-12 months

* Investment partners may contribute to this requirement

INVESTMENT COSTS

Start-up Costs

$400,000 for Single Unit
$1.2M for Commissary

Royalties

6% of Gross Sales

Franchise Fee

$35,000 (Commissary)

Creative Fund

Up to 2% of Gross Sales

Local Store Marketing

1% of Gross Sales

Multi-Unit Development Fee

100% of the initial franchise fee for first restaurant, plus deposit of 50% of the initial franchise fee for each additional restaurant

READY TO BECOME A SUCCESSFUL FRANCHISEE?

Whether you are ready to invest or just getting started, take the next step with us. We will guide you along your franchising journey.

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